Maximize ROI: Conversion Funnel Design & A/B Testing





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    MSN focusing on Online Advertising Competition


    Today I recieved a survey from MSN Advertising. It seems they are focusing to improve their online advertising solutions. There where even some questions regarding business relationships with Google and Yahoo. Here is an example question from the survey:

    Which of the following do you use to measure the effectiveness of online advertising?

    · Circulation or reach of the advertising medium
    · Number of sales leads or referrals generated
    · Increase in sales or revenue
    · Number of click throughs
    · Cost per click or visit
    · Cost Per Acquisition/Cost Per Sale
    · Number of customers who mention the ad
    · Market research/customer surveys to test brand awareness and perceptions
    · Impressions that on-line advertising has been good for business
    · Increased Traffic to Website
    · Do not measure
    · Don't know

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Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

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Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.