Maximize ROI: Conversion Funnel Design & A/B Testing

9/30/2004 - Thursday, September 30, 2004 -   

Top E-tailers Say No To SEO

Study shows that the majority of the Fortune 100 are not using Search Engine Optimization (SEO). This new study from Oneupweb say that very few of the top online retailers had well-optimized sites, resulting in some missed opportunities to generate revenue. Lack of understanding about PPC and organic search are likely behind the lack of deployed optimization methods by Internet retailers. "They aren't aware that natural SEO can be measured in the same way PPC is measured," said Wehr, adding that the retailers may have "decided that purchasing PPC is something they can understand better and ease into slowly using internal resources - at least initially."

This is something of interest lately, because I have been considering how much optimization can possible be done on a major website. After reviewing many considerations I've realized the possibilities of generating more revenue are endless. In the end, Search Engine Optimization should be a main focus of any size website. It always results in a win/win situation: Better search results equals better traffic and turns into better ROI for the short and long term.