Maximize ROI: Conversion Funnel Design & A/B Testing





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    Web Pages and Resolutions: 1024x768 vs 800x600


    While reviewing some new web designs today, a coworker and I noticed that many of the new designs are not staying within the normal 800x600 desktop resolution anymore. It seems that with the many new computers and monitors, even the big web sites are moving to the 1024x768 standard. Here are some examples:

    Microsoft.com: This one I was very surprised about, but after reviewing their code. Microsoft is using Javascript sniffers to determine the users browser size and change the composition. My computer is showing the Microsoft homepage at a width of 895px. Nice job.

    cbs.marketwatch.com: This website is using the real estate perfectly. With integrated video and well placed advertisements, the width here looks around an incredible 923px. This one was hard to tell if they are even considering smaller browser resolutions. Good Stuff.

    My next web site design will need to integrate this new standard.

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Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

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Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.