Maximize ROI: Conversion Funnel Design & A/B Testing





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    NetSuite Redesign Problems


    If you're a web designer, you know there are projects that just never end. This is a preview of one project that has been going on for over eight months. This Sunless Tans website was designed, then redesigned, put on hold and then changed again. The qaulity of the website suffers when you have a lack of direction. But now I need to come in and clean up the mess.

    With this website the problems are not Netsuite related. The navigation was established incorrectly, the images are screwed up and the user experience is poor. Basically there was no internet strategy. But, HEY, the large body of work was completed. With over 50 products and 10 categories the "backend" development is 90% done. Now it is just connecting the dots. Or what i call "creating the "sales funnel" strategy.

    The next steps of this project include Search Engine Optimization, Conversion Rate Optimization and implmenting the business rules. I will walk thru the process and track progress to fixing my Netsuite Redesign Problems.

    Visit the website and let me know what you think.

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Blog Roll:
baby supplies
boating equipment
fishing equipment
fitness equipment
gifts for men
gifts for women
motorcycle parts
music equipment
pet supplies
pool supplies
toys and games
water sports

Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

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Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.