Maximize ROI: Conversion Funnel Design & A/B Testing

11/14/2005 - Monday, November 14, 2005 -   

SEO Keyword Research

I recently recoded a website in CSS / xHTML for SEO. Now that was the easy part. The difficulty I had was finding the best keywords to optimize for. The client designs and manufactures Telecom and Wireless Power Systems. Those keywords were easy to research but their products names are too unique to gain any traffic. We know its easy to rank well for very unique words.

I need to market the "2,250 Watts TWRI6000-Series" as Wireless Power and "15A at 24V Sigma Series Rectifiers" as a Rectifier. To the engineer or sales person looking for the product its easy to identify with these keywords. I mean, I don't know what a Inverter is.

There needs to be some compromise. The keywords needs to be general enough to increase the search rankings, but useful enough for the "buyer" to pick up the phone and make a call. Then of course there are many products that are called or spelled several different ways. Like "Compact PCI : 350 WATT SWITCHERS" may be called a Compact PCI, CompactPCI, and even "CompactPCI 350 WATT MULTI-OUTPUT SWITCHERS". Sometimes, you just need the client to make the call on what words you really want to target.

If you are ever looking for Front Ends just stop by Unipower Corporation. That is ULTRA-COMPACT 1U x 2U FRONT ENDS / RECTIFIERS UP TO 550W OUTPUT WITH HOT-SWAP for you buyers out there.