Maximize ROI: Conversion Funnel Design & A/B Testing

12/01/2005 - Thursday, December 01, 2005 -   

Holiday Landing Page Designs

The last few weeks have been filled with many clients rushing to optimize their PPC websites to improve their Holiday Conversion Rates. This includes setting up PPC landing pages, xmas gift buy processes and special offer web banners and email campaigns.

The most recent Holiday Landing Page was for the VoIP Solution provider PhoneGnome. Originally I helped the CEO offer a very technical product to a more "general/non-techie" audience. Now they asked me to organize a way to promote two special holiday packs that will entice the consumer to spend a little more and give these products away as holiday gifts. This was part of a PPC landing page design project. This particular product hasn't been the easiest to market, because it is very unique. But I was up for the challenge.

Take a look at how I executed this Holiday Landing Page Design below. After we complete the optimization to improve ROI, I will share the data that I learned. Also, please send me any comments or questions.

Hiearchy of Holiday Landing Page Design

1. Holiday Photo With Attractive Tag-Line
   


2. 5 Benefits of Strong Marketing Copy
   


3. Credibility Testimonial Message From CEO
   


4. User-friendly Placement Of Products With Special Offer, Expiration Date, Amount of Savings and Large Clickable Button
   


5. Additional Sub-Text and Links if the user is looking for more information