As growth has dried up in the enterprise segment, almost all software companies have launched a small-business initiative, according to Zach Nelson, chief executive officer of NetSuite in San Mateo, Calif. "However, taking products designed for large companies and then retrofitting them to work for smaller businesses is a recipe for failure," Nelson said.
"It would be like a bus manufacturer changing the color of the bus from yellow to black, and then calling it a car. Those companies that will be successful are designing solutions specifically for the needs of smaller companies, and then delivering the software as a service."
NetSuite provides companies with a single, integrated, Web-based system. It includes customer relationship management Latest News about customer relationship management (CRM), order management and fulfillment, inventory management, finance management, Web-site management and employment productivity management.
Nelson said Microsoft's effort to attract small to mid-sized firms, however, would bring credibility to the idea of an integrated suite. "We are excited by what Microsoft is promoting, because it will create an enormous amount of demand for a product like NetSuite," he said.
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