Maximize ROI: Conversion Funnel Design & A/B Testing

1/25/2006 - Wednesday, January 25, 2006 -   

NetSuite SEO Phase 1

This starts a formal series of Netsuite SEO articles to case study a new web store with NetSuite, optimizing it for search engines (SEO) and improving revenue with high conversion rates for PPC, Landing Pages and Lead Generation. Plus some secrets for my competitors! :-)

Phase #1 - Never lose natural search rankings and traffic (SEO) when building a new site

One of the most common NetSuite SEO mistakes is to not be proactive with your search engine strategy. You see it is pretty much guaranteed that when you develop an ecommerce website with NetSuite you are going to need to change every URL on your website. Changing all your URLs is basically starting your SEO efforts over from scratch. 2 reasons why this happens... #1 - The catalog, products and dynamic pages are all create with some funky URLS and #2 Netsuite does not allow you to put ANY file in root of the domain. You need to have all of your "hardcoded" pages in a directory called "/site/". #1 is not easy to fix but #2 has a solution...

For example, this URL will not work with NetSuite:
http://www.justpaperroses.com/testimonials.html
All url's will need to look like this:
http://www.justpaperroses.com/site/giftresources.html

Now here is the solution:
Plan & create new Netsuite ready pages on your "old" site at least 90 days before switch to the NetSuite web store. Add these pages to your site map of the "old" site and also add them to your Google Site Map too. This way your new pages that are in the "/site/" directory will start to get indexed way before you launch the new site. This is especially important because NetSuite has a really hard time with Google Site Maps in general.

Plus, these new pages will be targeted can really be optimized for specific keywords. Like this URL, the entire page was created to target the Keyword First Anniversary Gift Idea . The URL has the keyword in it, the meta tags are optimized and the h1, h2 tags plus body tags are keyword rich. Standard SEO stuff.

This is tricky stuff but once in practice you will make it part of your normal NetSuite SEO plan. And if you need help just contact me to transform your business.