Maximize ROI: Conversion Funnel Design & A/B Testing





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    SEO and SEM Stinks


    Future Now, Inc. had a great article today on developing the scent trail for your website. The article examples...

    Preserving and creating intentional scent trails on your site translates to improved ROI for your paid and organic search terms. How well does your site preserve the scent trails your visitors are following?

    What I found interesting is how the sent trail relates to your SEO and SEM efforts. There is no amazing secret to build traffic and get customers to your website. The difficult part is to create a persuasive sales funnel to maximize your conversion rates. My favorite line of the articles...

    The best SEO and SEM efforts mean nothing if you are attracting the traffic only to see them drop off for lack of a relevant scent trail.

    Know where your prospects are sniffing, and you'll be sniffing some profit yourself.

    Enjoy the full article here.

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Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

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Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.