Maximize ROI: Conversion Funnel Design & A/B Testing





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    Viral Marketing and PR


    I love when a new website is finished and then picked up with PR. You can also call it corporate viral marketing, but it works. The word of mouth goes out about a new redesign and the buzz causes a chain reaction. This particular client is also using MySpace as a viral marketing tool to increase the buzz about their independent films. Here is an example of the viral marketing buzz...

    York Entertainment has re-launched it’s domestic video website (www.yorkentertainment.com) with eyes on using future-technology to distribute and market films directly to consumers.

    York’s new Movie Club was designed to allow the individual consumer access to monthly discounts on new releases when purchased direct from the website. The first Movie Club promotion for 'Season of Youth' has already garnered enormous sales, and within 2 weeks topped York’s Top 10 web sales chart.

    As Internet marketing paves the way for a paperless society, York has implemented the use of ultra-popular Myspace.com and created a site on their new '‘Myspace Film' network (www.myspace.com/yorkentertainment) which features exclusive trailers, special offers and new release info.

    Foreseeing a pending shift in traditional DVD media dominance, York has also partnered with Cinema Now to make its hottest titles available as direct PC downloads. Also in the works is a plan to offer films in the MP4 format, which would allow instant playback on popular 'personal media players', such as Apples video iPod.

    Original article is here: York Entertainment titles go high tech

    Post a Comment

    By grafixmatt, at 10:42 PM  

    I wonder if the design had anything to do with it because it looks great! ;-)

    By alexdesigns, at 10:44 PM  

    Yea, that design came out sweet. Still one of my favorites. It was a fun one too.


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Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

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Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.