Maximize ROI: Conversion Funnel Design & A/B Testing





    T-shirts at pleasedress.me!


    Landing Page Design - eAccounting


    Here is an example of a Landing Page Design that was completed for online accounting subscription service, also known as eAccounting.

    Here are some of the goals of Landing Page Design for eAccounting:
    • The old landing page was leveraging the inexpensive price and convenience as their USP. I have learn from A/B testing that showing price on a landing is a major conversion killer. Visitors shouldn't be influenced by price before they learn benefits
    • The majority of sales come from a one-on-one consultation with new subscribers, so a major focus was to build leads and leverage the #800 for sign ups
    • The idea of Accounting online needed to feel safe and secure
    • Leverage the great customer testimonials
    • Provide a FREE Quote as a focal point to collect new leads.

    Here is the old landing page design:



    Here is the new landing page design:

    Post a Comment


  Connect with me:
  » LinkedIn
  » Twitter
  » Facebook
  » Flickr
  » Digg

Blog Roll:
baby supplies
boating equipment
fishing equipment
fitness equipment
gifts for men
gifts for women
motorcycle parts
music equipment
pet supplies
pool supplies
toys and games
water sports

Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

www.flickr.com
This is a Flickr badge showing public photos from alexdesigns. Make your own badge here.


Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.