Maximize ROI: Conversion Funnel Design & A/B Testing

5/12/2006 - Friday, May 12, 2006 -   

NetSuite Web Design Example

Delivering effective NetSuite Web Design takes more than web development or wed design skills. It is more than making deadlines, pretty designs or ensuring the NetSuite implementation is done correctly. My NetSuite clients want to improve their overall business. This includes maximizing their ROI and improve their NetSuite SEO results.

For example, below is a client that had a nicely designed site already. The Netsuite Web Design I completed ensured they are using the platform to the full potential. Here were the challenges that I came across:

1. The design was decent already, but it wasn't good for conversion or SEO.
   
2. The store was still using the default design from NetSuite templates, they needed their templates customized to the brand
3. There is a lot of opportunity to maximize to increase partnerships, sales and traffic
4. They had a lot of files that needed to stay out of Netsuite, because of broken links and SEO reasons
5. They needed an easier way to navigate the website. With over 100 products, you need a simple navigation to make the customer experience more user friendly
6. They are targeting a very niche market for Oil Analysis Software

Some of the approaches I took for this project:

• Homepage uses some basic flash for a branding element
• The NetSuite templates uses a dynamic left nav to help user experience
• The NetSuite header dynamic top nav to show user info & links based on login status
• Custom Item Templates to improve conversion to sale percentage
  

Here is how the original Dingo homepage was designed:

Here is what the homepage looks like after I completed the NetSuite web design: