Maximize ROI: Conversion Funnel Design & A/B Testing



    6/02/2006 - Friday, June 02, 2006 -  


    T-shirts at pleasedress.me!


    NetSuite 11 CSS


    NetSuite 11 has some really cool features for accounting, shipping, web store and ect, but what I like the most is the fact that they added (an option to have) a DIV tag wrapper around the main table of the code. This opens up the door to using a lot more xHTML and CSS with NetSuite 11.

    For example, this Oil Analysis Software store is using a border around the entire template. But because NetSuite using SOOOOO many HTML tables in the code it was impossible to create this effect. Now that DIV #outerwrapper was a great enhancement.

    Now if they can just clean their code a little more, the NetSuite Search Engine Optimization wouldn't be so difficult. If your listening, here are some suggestions.
    1. Remove that big block JavaScript (errortextheading) message at the top of all the source code.
    2. Put ALL JavaScript in external files
    3. Remove the nested table, at least some of they. Code is nasty
    4. Remove the empty divs, like #div_label and #div_title. They are barely used
    5. Remove the additional URL variables that are always attached to unique visits. That ;jsessionid= is really not good for SEO. Plus ugly and long, See how long these variables are below. I even shortened it cuz didnt fit in my blog.
      jsessionid=ac112b1d1f436068e93c0099409fa8f280173540df13.e3iKaNePch4Re3mPaNiMbh8Sc41ynk
    Thats right, I'm very sensitive about how the code looks :-) ... I understand why the tables are there... to keep the layouts from breaking. But a little more flexibility to clean up the SOURCE CODE would be very helpful.

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Conversion Funnel?

When internet users (surfers) click on web banner ads and PPC they arrive at a conversion funnel. It is also called a sales funnel, marketing pipeline, or Checkout Process.

This could be made up of landing pages, shopping carts or lead generation pages.

The conversion rate optimization process helps you understand your web site visitors and personalize their shopping experience.

Conversion funnels are essential to maximize your ROI on online advertising (PPC), affiliate programs or SEO.

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Alex Harris - Landing Page Designer, NetSuite Web Designer, and NetSuite SEO Expert.
Conversion Funnel A/B Testing and Design includes optimizing conversion rates, ppc landing page designs and improving banner click rates to maximize the ROI of online subscription services and eCommerce. The knowledge you receive from conversion funnels and A/B testing will help you learn more about your visitors and increase the value of your products. Conversion Funnel testing involves direct marketing, creative services and web development.