Alex Harris - Landing Page Best Practices

I sat down with Marketbright to discuss an overview of landing page best practices.

Blurb from the article...

The most interest part of creating landing pages is that these pages really define the product being sold. Once you have a successful landing page, you can build your whole marketing plan around it. Landing pages are necessary for offline advertising, print, direct mail and PPC.

Continue to read more about landing page best practices

• Post a Comment
• Email Post

New GrokDotCom blog design is live!

Checkout the new GrokDotCom that went live recently. This is the popular blog from Future Now, Inc. This was a follow-up project from the site redesign work we did for them a few months earlier. Let me know what you think...

• Post a Comment
• Email Post

NEW FutureNow Website is live!

Since 2005, FutureNow, Inc has hired me as a freelance web designer for conversion rate optimization projects. FutureNow, Inc. is recognized as the leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. It has been an honor to work on so many great projects with them.

After designing some landing pages and this microsite, FutureNow asked me (and my team) to complete a new FutureNow web design for the corporate consulting site. Now the site is live and I am very happy with the overcome. This was probably the most challenging site of 2008 that we completed. FutureNow are experts in web marketing and Persuasion Architecture®, so they "Get It" and know what they want. After many wire frames and design revisions, together, we achieved a effective yet simple design. Here are the core templates of the new site. Please let me know what you think...

New Homepage Web Design

Consulting Services Web Design

Tools & Resources Design

• Post a Comment
• Email Post

Smart Landing Pages Are Simple

Landing pages serve many different purposes, but they all need to do one thing - DRIVE VISITORS TO A TARGET. Here is an example of a smart landing page that we designed. It uses a simple design composition to drive users to "Learn More" or "Become A Client". There is also the opportunity to listen to audio before leading them to the objectives.

This landing is focused on 401k Advice

Let me know what you think!

• Post a Comment
• Email Post

AB Testing Tip: Small Design Changes = Success!

I have been doing Website AB Multivariate Testing for over 7 years. The consistent result is that small design changes make the biggest difference to improve your ecommerce and lead generation conversion rates. Most of the AB & Multivariate Testing is on landing pages, sales funnels and the ecommerce checkout process. In many cases, I have seen big design changes actual decrease conversion. Therefore, I suggest an optimization plan starting with a limited budget of PPC driving to landing pages, using Google website optimizer. This will help you execute a winning design strategy, plus you will learn which marketing copy to use going forward, plus apply that messaging to banners, text ads and other advertising.

SPECIAL EVENT: Join a Monthly Marketing Optimization Webinar Series devoted to providing practical tips and advice on testing the effectiveness of your marketing and usage of Google Website Optimizer, hosted by conversion expert Bryan Eisenberg of FutureNow with his Guest Tom Leung, Business Product Manager of Google Website Optimizer - Attend This Free Event.

Here is a new landing page design that just went live. This page will be used to test traffic from PPC ads, direct mail and print advertising. Please comment and let me know what you think.

• Post a Comment
• Email Post

Improve customer experience = more profitable website!

Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.

More about the site:

Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. Still overall industry conversion rates remain low while traffic costs inflate. These investments have not translated to the bottom line. Future Now, Inc., a leading voice in increasing online conversion rates, can assist in planning your website to be more persuasive using a proven systematic approach for better customer understanding.

Future Now will prepare for you, at no cost, a Benchmarking report that measures your site's customer focus. Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus: Product Presentation, The Checkout Process, Delivery Options and Customer Service

Continue reading related articles::

• Free landing page design review!
• White paper downloads are great for landing pages
• Google Website Optimizer - FREE A/B Testing Software

• Post a Comment
• Email Post

Google Website Optimizer - FREE A/B Testing Software

Most of the web marketers understand A/B testing to improve conversion rates on landing pages, but they do not execute this strategy. Usually they think it is very hard to setup, it is expensive or you need an Adwords to start testing. This is not the case with Google Website Optimizer. This completely FREE A/B Testing Software is very easy to set up and you do not need an Adwords campaign running to use it.

Here is a webinar discussing A/B testing on any web page and testing best practices. The webinar includes Conversion Rates Specialist, Bryan Eisenberg, from Future Now Inc. You can also down get FREE Google Website Optimizer tools from his site here.

Are you using Google Website Optimizer?

Tell us what you think! Share you success or give us your feedback.
Do you use another software, which one? Post a comment here.

Continue reading related articles::

• Free landing page design review!
• White paper downloads are great for landing pages
• More Landing Page Web Design Examples

• Post a Comment
• Email Post