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Maximize ROI: Conversion Funnel Design & A/B Testing
Off Topic: Last Weeks Beastie Boys Ft. Lauderdale Show
Last weeks Beastie Boys Show in Ft. Lauderdale was insane. Check out some pictures:
Courtesy of the beastie boys message boards: here
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Do you know of a sales funnel? Post the link here.
There are many different (conversion) sales funnels on the web. And I have already reviewed some of the most popular.
For Example:
Blog Subscriptions Process
Netflix Homepage and Conversion Process
Do you know a sales funnel that I should check out or review?
> Click Here To Add Your (Conversion) Sales Funnel.
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By Anonymous, at 7:11 PM
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By Anonymous, at 7:45 PM
Some other very popular sales funnels are:
Match Registration ProcessGoDaddy Upsell FunnelHoovers Subscription Services
By Anonymous, at 4:20 PM
Alex, you forgot the sales funnels that you work on everyday:
eDiets Weight Loss PlanAtkins DietDr Phil Shape Up Diet
By Learning Games, at 1:16 PM
Its interesting to compare how different educational online systems for kids talk to parents.
The worst has to be the Hooked On Phonics People. The best might be Time4Learning.
Measuring Conversion: Retail Effectiveness and KPI
This seminar showed methods of how retailers can use web site metrics to improve conversion rates throughout the life cycle of the customer. The users of web metrics are broken down into operators, tacticians, and strategists. Each area is focused on different learning processes to determine behaviors and key areas of success and failures. This graph below also describes some of the confusion as many different companies measure conversion in many different ways.
As with all testing, the basis is to determine your business objectives (Increase ROI), Find A Supporting Activity (Complete eCommerce Checkout Process), and then define the Key Performance Indicators - KPI (Checkout Conversion Rate). By having clear goals you can determine how to incorporate AB testing and improve your Ecommerce Retail Conversion.
Here are some tips to improve retail conversion rates:
1. Avoid making users register before purchasing. Don't do it just because Amazon does.
2. Make messaging positive and encourage customers. Even on error checking.
3. Invest in good search tools and use them in your key metrics.
4. It is important to remember your customers and personalize their experiences.
5. Measure everything that counts, narrow it down with KPIs(Key Performance Indicators)
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Usability Sciences Best Practices Webinar
I am currently watching a webcast on "Delivering business impact through science of usability". In short, they are demonstrating services on how UI and AB Testing and showing how that help quantify ongoing efforts.
So far it is pretty interesting with some executives from La Quinta, Jupiter Research, and Kohls. They have stats that usuability always tops the list of "Top Concerns Cited By Website". They also go into how usuability investiments often overlook key metrics. In the end, the main goals, should be focused on conversion rates and or revenue per visitor (ROI).
The Web Manager from Kohls is now speaking. This major brand demostrates a great usage of understanding your target audience (demographics) and uses direct marketing correctly through online surveying. Through anaylitics, the Kohls team determine where the cutomser is coming from and where they are going. This determine how to turn the "browser" into a "buyer".
In La Quinta's position, they really narrowed down their objectives and turn that into an 87% increase in online revenue. In the end, it is about clear goals and raising the bar each time you approach a new test. Even the small things are important, such as real pictures of testimonials and the copy being used. If you think you know exactly what your customers want, usuability testing could prove you wrong.
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My New Site Creation - Part 1 - Logo
I am finally getting ready to start a new redesign of my web site. One reason is because my business cards were created by Artwork Printing. So things are starting to come together and my site needs a lot of work. This boring layout is getting old. I guess I was being "anti-design" when I launched it in 2000.
Here is my new logo. My brother says the A and D combination looks like a jewish star, but I dont see.
Please let me know what you think about it.
Enter a comment by clicking here.
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By Anonymous, at 3:41 PM
Your new logo has a very "non-corporate" style to it. Is that what you are going for?
By alexdesigns, at 3:58 PM
Well I am not a very "corporate" guy and the logo actually looks good on my business cards. But this is my new website I am researching to create, so all opinions count. I dont think I am good at logos anyway.
Do you think it is the colors, or just the ilustration style?
By Anonymous, at 3:16 PM
it's just the illustration style that has a casual style. The colors are just fine
By Anonymous, at 7:53 PM
Hey Alex
Sean here from Daywalker. I like the logo. I don't know what your bro is talking about.
Hope your well
Sean
By Anonymous, at 12:02 PM
Colors are fine. I think your font should be thicker. It does not look consolidated. Try different ways for them to come together of overlap. Nice concept, but could be implemented better. Over all, not bad.
Jerrett White
http://stemulus.com
http://whiteoutmedia.com
Just Okay..
By Anonymous, at 1:09 PM
I agree with your brother - the logo is evocative of a Star of David. I think the colors contribute - it's my foggy impression that white-on-blue borrows from but inverts the Israeli flag.
I've looked it up -
http://www.cia.gov/cia/publications/factbook/flags/is-lgflag.gif
By Anonymous, at 4:03 AM
I am sorry, but your design looks jumbled, the letters need to stand out from each other, be a different color, or placed differently...it is ok, not to be a corporate type, but the letters don't look right...I am an artist, (wannabe?) and attended some commercial art classes, so you will know I am not just a nut...well, maybe I am...you should try 2 dif colors, and place them differently...in my humble opinion...Good luck! S.Miller
By Anonymous, at 8:32 AM
I'd like to see it with the crossbar in the A
By Anonymous, at 2:00 AM
the logo is not impressive. your logo needs "SPEED" fast-forward impression has to be there, and colour is also the factor, only for the terget audience, the question is how would you want your customers to feel? consult any color therapy manual for that purpose For The new commer the A AND D can mean N-number of things, so you can be specific.
good luck
Parikshit Choudhury
The end of FREE Hotmail in Outlook Is Here
If you've enjoyed the ability to check your free Hotmail account from within a Microsoft e-mail program (like Outlook Express, Outlook or Entourage), better get out your credit card. In the coming weeks, Microsoft will gradually shut down that feature. The reason: Microsoft says that spammers have begun exploiting the underlying technology of this feature; something called the WebDAV protocol, to blast out their commercial messages.
Once again, you, the consumer, pay the price. From now on, if you want to check your free e-mail account, you'll have to go to the Hotmail Web site to do it — or pay Microsoft $20 a year (the cost of an upgrade to Hotmail Extra Storage) to maintain the feature that used to be free.
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Too Many New Search Engines Maybe Too Late
Each day when I read my RSS list of blogs, I am expecting to see a new search engine that just released or is in beta. And of course each one claims to be bettrer than the next. While many may think the search industry is just getting hotter, maybe the search engine space is just overdone. Here are just some of the new engines that have been releases in the last month:
1. A9.com
2. Clusty.com
3. My Yahoo Personalized Search
4. Smarter.com
5. Snap.com
6. Icerocket.com
7. New MSN Search
8. My Ask Jeeves
9. Blowsearch.com
10. Clush.com
Some search engine war, more like chaos.
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By Anonymous, at 1:09 AM
This makes me speechless :) Very well done! phentermine ( http://phentermine.webpark.pl/ )
By Anonymous, at 1:21 AM
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By Anonymous, at 7:52 PM
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Web Pages and Resolutions: 1024x768 vs 800x600
While reviewing some new web designs today, a coworker and I noticed that many of the new designs are not staying within the normal 800x600 desktop resolution anymore. It seems that with the many new computers and monitors, even the big web sites are moving to the 1024x768 standard. Here are some examples:
Microsoft.com: This one I was very surprised about, but after reviewing their code. Microsoft is using Javascript sniffers to determine the users browser size and change the composition. My computer is showing the Microsoft homepage at a width of 895px. Nice job.
cbs.marketwatch.com: This website is using the real estate perfectly. With integrated video and well placed advertisements, the width here looks around an incredible 923px. This one was hard to tell if they are even considering smaller browser resolutions. Good Stuff.
My next web site design will need to integrate this new standard.
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Gmail - Read Your Email With RSS
From another blog:
This morning, new features appeared in Gmail. The official Gmail new features page just says "New features coming soon!", presumable because they take a while to reach everybody, but I've got them, so here's what I've found:
Atom: You can now receive your new mail notifications in your RSS reader
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RSS - The Future of Personalization Is Here
Let's just say RSS (Real Simple Syndication) rocks. This new XML standard is making the internet a better place for me. To the left on this page, I have added the following: What I am currently listening to on ITunes and What Is In My NetFlix Que. This is great because I am using RSS to XML feed personalized LIVE content on the fly for my site. So how can I use RSS for my sales funnel / AB testing, hmmmm????
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