Maximize ROI: Conversion Funnel Design & A/B Testing

11/14/2005 - Monday, November 14, 2005 -  0 comments   

SEO Keyword Research

I recently recoded a website in CSS / xHTML for SEO. Now that was the easy part. The difficulty I had was finding the best keywords to optimize for. The client designs and manufactures Telecom and Wireless Power Systems. Those keywords were easy to research but their products names are too unique to gain any traffic. We know its easy to rank well for very unique words.

I need to market the "2,250 Watts TWRI6000-Series" as Wireless Power and "15A at 24V Sigma Series Rectifiers" as a Rectifier. To the engineer or sales person looking for the product its easy to identify with these keywords. I mean, I don't know what a Inverter is.

There needs to be some compromise. The keywords needs to be general enough to increase the search rankings, but useful enough for the "buyer" to pick up the phone and make a call. Then of course there are many products that are called or spelled several different ways. Like "Compact PCI : 350 WATT SWITCHERS" may be called a Compact PCI, CompactPCI, and even "CompactPCI 350 WATT MULTI-OUTPUT SWITCHERS". Sometimes, you just need the client to make the call on what words you really want to target.

If you are ever looking for Front Ends just stop by Unipower Corporation. That is ULTRA-COMPACT 1U x 2U FRONT ENDS / RECTIFIERS UP TO 550W OUTPUT WITH HOT-SWAP for you buyers out there.

11/8/2005 - Tuesday, November 08, 2005 -  0 comments   

Seo Software Review Web CEO

I have been researching different SEO software. I have been relucant to actually purchase one becuase some are too expensive or are just weak.

The Web CEO software seems to have everything I want for a decent price. The main objective is to build nice looking reports for my clients to see Keyword and SERP reports. I have already had the SEO FREE Trial Software for a while and now I am ready to move to the full version.

You can get the Web CEO Software here: Web CEO Promotion software

If anyone has every used this or has suggestions for a better software, please let me know. Check out some of the cool features this software provides...

• Web Analytics, Conversion Rate and ROI Improvement Service


• Site Uptime Monitoring Service


• Keyword Attractiveness and Competition Analysis


• Changing Meta Tags on Multiple Pages at One Go


• Easy Editing and Access to Page Areas Important for SEO (Page Title, Headings, Alt tags, etc)


• Finding Missing Images


• Detecting Bad Links (Internal and External)


• Analyzing eCommerce (Sales, Revenues, Sales Cycle, etc.)


• Flexible, Database-Driven Reporting with Advanced Filtering Options for Better Analysis

- Tuesday, November 08, 2005 -  0 comments   

South Florida Hurricanes

Well I am back... but there are still 4 weeks left in hurricane season.

I have been living in South Florida for a very long time and I have been through the worst of all the hurricane but this year was incredible. You here a lo about New Orleans and Texas. But South Florida has had its share of chain reaction hurricane trauma. First Katrina was definitely more powerful than anyone expected and then Wilma. Wilma? That's right.

This category 1.5 was definitely the worst hurricane that South Florida has seen since Andrew. The 100 mph winds knocked out power to 98% of the entire Broward county. This caused a chain reaction of traffic, travel delays, 3 hour wait times for gas and almost impossible to find food, ice or water anywhere. Unless you wanted to wait 6 hours.

It is amazing to me how much harder the storms are getting each year. Every single "large" tree was knocked down turning South Florida into a disaster area. Now almost 3 weeks since the storm, some of my friends still do not have power. Nutz.

Well hopefully this is it for the year. Until the next disaster.