AI-Powered Marketing Optimization
Build a marketing system that learns — and compounds.
You already own great marketing technology — but a lean team can only push it so far. I connect your tools, data, and AI into one system that compounds, and bring the senior optimization muscle your headcount can’t hire — so every experiment and decision turns into growth, measured against revenue.
Checkout — variant test, 14 days
Building AI systems that help marketing teams get more from every platform they run — and writing about what changes as I roll them out.
Latest articles
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Where to Start Your Conversion Optimization Plan
Don’t optimize everything at once. Here’s how to find where to start your conversion optimization plan using your…
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How to Find What to Improve on Your Website
Knowing which pages matter is only half the work. Here’s how to find what’s actually going wrong on…
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Website Personalization That Actually Works
Website personalization works when you start small and test everything. Here’s how to build it as a habit…
The thesis
The problem isn’t your tools. It’s the system around them.
Most marketing teams own world-class technology — analytics, experimentation, a CDP, personalization, CRM, AI tools. The problem was never missing technology. It’s that none of it works together as one continuous system — and a small team rarely has the time to make it.
I bring your marketing and customer data onto one view, run a steady cadence of experiments, and layer in personalization and AI — measured against revenue, not vanity metrics. No new tools to buy. We make the ones you own earn their keep.
The methodology
The Experience Optimization Framework
The methodology behind every engagement — six connected stages that turn customer data into continuous improvement. It’s how we build your AI-Powered Marketing Optimization System, and why your performance compounds instead of plateauing.
Experience leads · AI accelerates · One iterative feedback loop
- 01Discover — Find where intent breaks down
- 02Prioritize — Rank by value, impact, effort
- 03Experiment — Test instead of assume ↻ AI premortem
- 04Personalize — Right experience, right visitor
- 05Learn — Every result becomes knowledge ↻ AI post-mortem
- 06Scale — Roll out what works
What I do
Five capabilities, one operating system.
Not a menu of services to pick from — a connected practice. Each capability feeds the others, and all of it runs on the data you already collect.
Track record
Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients were because of Alex executing on our advice. Of course, clients loved him, and you will too if you need better results from your website.
Platform experience
Let’s build the system behind your next stage of growth.
A 30-minute consultation. We’ll look at where you are, where the opportunity is, and whether an ongoing engagement makes sense. No pitch deck.
Reply within one business day